The Monarch Initiative is a project in downtown Orlando to educate people about the Monarch butterfly. In partnership with The Nature Conservancy, the murals highlight their importance in our ecosystem. Butterflies pollinate many of the flowers of the world, and without them many plant species would disappear. Pollinators are also responsible for three quarters of the fruit that people eat, and without them the world would be bereft of fruit. The Monarch population dropped ninety percent in ten years, and it is critical that we bring back the Monarch.