Finally made it out to the Riley Rose store at the Altamonte Mall. If Instagram came alive as a makeup store that would be it. I tried a few of their products and tested them out for the evening. They had a lot of rare brands that I can usually only find online. Some of them had been recommended by YouTubers but are hard to find, so I was excited to see so many exotic makeup brands and products. The store is super cutesy and feminine, you'll feel like you're in a girls' paradise. I found the iconic legendary wall, made Instagram famous by bloggers and grammers alike. The beauty store is actually an offshoot of Forever 21. Created by Linda and Esther Chang, the daughters of the founders of Forever 21, the brand is aimed at millenial and Gen Z beauty aficionados.
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